Ask Jim Schnepp: How Data-driven marketing is Closing the Gap Between Business and the Consumer

Jim Schnepp is a highly-respected solution sales leader that builds world class sales organizations through customer partnerships. For three years and counting, he serves the role of Regional Vice President of Sales in Salesforce.

Salesforce is a cloud computing provider that delivers Customer Relationship Software entirely over the internet. I met Mr. Schnepp through the College of Business Administration Professional Mentor Program. As a mentor, he provides insight and experience from the field of sales and marketing, as well as a well-established network of connections. Fittingly, I chose him as a candidate for one of my one-on-one interviews.

1.) Question: As with any Q & A, I’d start off with an introduction. What would like to tell my audience about yourself?

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2.) Question: What are some current projects or clients that you are working with?

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3.) Question: What is data-driven marketing, and how does it impact the consumer?

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4.) Question: Why does big data represent the future?

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5.) Question: How does CRM close the gap between the business and the consumer?

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6.) Question: What can we learn from successful applications of data-driven content such as the Netflix series “House of Cards?”

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7.) Question: Do you have interesting readings to recommend to my audience?

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8.) Question: Thank you for your time. Do you have any closing remarks?

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